Digital vs Offset - What is the Difference?
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What is the Difference? Which should I choose?
Quantity
Offset printing has a front-end cost load. Short runs may have a high unit cost. But as quantities increase, the unit cost goes down with offset printing. Short quantity runs can be much more cost effective with digital printing; while larger quantities are likely to have a lower unit cost with offset printing.
More on color
If you’re planning to print using the Pantone® Matching System, offset printing will give you the best match, since it uses actual Pantone® ink. Digital printing simulates the color using a four-color matching process, so some digital printers may offer less accurate color matching on projects.
Turnaround
If you need it fast, digital usually offers quicker completion times.
Proofing
Digital offers accurate proofs since you see an actual sample of the printed piece. Accurate color proofing for offset printing can be expensive.
Customization
Without question, digital printing offers the most affordable way to customize marketing materials, letters, etc.
